Trading Company Dorapol was established in 1990 in Krakow. It is one of the leading Polish importers and distributors of the Mediterranean fine food. We import goods from Spain, Greece and Italy. The products we offer are packed table olives, oils, halva, sea-food, tomatoes, peppers, beans and spreads.
Our corporate mission is to promote the healthy Mediterranean diet in Poland through selling high quality food products.
Figaro Spanish brand of olives produced by BT Exportadora de Aceitunas S.A. in Dos Hermanas.
Figaro is number one brand of table olives in Poland (according to AC Nielsen data)
Di Carlo Italian olive oil, grape seed oil and pasta
Pescamar Spanish sea-food brand produced by Alfonso García López S.A. in Galicia
Haitoglou Greek producer of sesame products such as halva, sesame oil and sesame spread under brands Nea, Macedonian and Byzantine
Kostopulos Greek brand of fine peppers and vegetable spreads produced by Kozat S.A.
Midas Greek brand of high quality olives and olive oil
Campi brand of Italian tinned vegetables from Campania
We cooperate with most of the international super- and hypermarket chains operating in Poland, delicatessen chains and traditional trade stores as well, providing the best possible distribution to our brands.
Among our clients are: Auchan, Carrefour, Real, Tesco, Selgros, Alma, Piotr i Paweł and wholesalers all over the country.
Our numeric sales distribution of Figaro olives reach as much as 10% and weighted selling distribution over 50%.
Yes, we are able to provide wide and accurate distribution!
Our marketing activities
Figaro is the most promoted olives’ brand in Poland. We do the biggest number of leaflet promotions in chains. (According to Focus Research)
In 2007 we carried out an out-door promotion of Ybarra olive oil. 100 billboards and 100 citylight posters in three biggest cities of Poland.
Since 2006 till 2008 a PR agency took care of our publicity.
In November 2009 we did the first TV promotional campaign of olives in Poland. The spot of Figaro was developed by Plankton (marketing agency) and the whole action was run by Intermedia (media-house).
Click here to see the spot.
Regularly we do in-store promotions, degustations. We print leaflets, neck-hangers.